With his new book, EFFICIENCY SHIFTING, Conrad Schmidt shows once again what a truly creative and out-of-the-box thinker he is.  
This excellent
primer provides a whole new paradigm for thinking about the economy.  It
offers real potential of pulling us away from our present chaotic and
unsustainable economic course and finding our future jobs among the
caring and earth-friendly activities that are not "profitable" in our
current market-driven world. EFFICIENCY SHIFTING deserves a wide
readership!

John de Graaf
Director, Take Back Your Time and co-author, AFFLUENZA: THE
ALL-CONSUMING EPIDEMIC

Book Intro

The evidence is overwhelming that unlimited industrial growth is no longer  possible. Our challenge now is to find ways to shrink the overall size of the  economy without creating  massive unemployment and poverty. This book examines the possibility of counter  balancing efficiencies within the  economy with certain key inefficiencies for the purpose of maintaining high employment in a shrinking economy.